SAY HELLO TO
AMANDA FERNANDEZ,

an idealistic graphic designer hailing from the vibrant streets of Bridgeport, CT. With a lifelong passion for fine art, a collection of vintage poster designs, and an obsession with cult classic movie typography, she brings a unique perspective to the world of design.

Amanda’s signature style is a blend of vivid color palettes, crisp and commanding typography, and bold graphics. But her craft goes well beyond simple aesthetics and branding; it’s a tool used to empower small businesses and bolster the missions and values of larger enterprises dedicated to making positive changes in their community.

Having collaborated with an array of clients including local artists, restauranteurs, charities, and universities, Amanda has elevated their stories and helped them stake a claim in their communities.

SERVICES

Click each service to learn more about the package. Read enough? Let’s get started building or refreshing your brand →

LOGO DESIGN SUITE

Think of logos as your brand's face – the first thing people see and remember. They should instantly tell your brand's story without needing any further explanation. If your logo doesn't help showcase your unique message to the world, it might be time for a change.

  • Brand Discovery Call, Collaborative Moodboard, Font Options, Custom Color Palette, Personal Logo Presentation, 3 to 5 Initial Logo Concepts, and 3 Rounds of Revisions.

  • Primary Logo, Alternate Logos (if applicable), Web Favicon, Final Web & Print Files, and a Social Media Graphic to announce your new logo!

WEBSITE DESIGN SUITE

Social media is vital in marketing, but with everyone creating pages on their favorite platforms, how do you set yourself apart? Your website becomes the central hub where your dedicated clients can connect and engage with your awesome content. Websites showcase your unique vision, not just another feed.

  • Website Discovery Call, Content Checklist and Sitemap, Squarespace Template Review, Custom Designed Squarespace Site, Third-Party Application integrations (if applicable), Website Training, and 2 Rounds of Revisions per web page*.

  • Final Customized Website, Custom Graphics for Site (if applicable), Full Site SEO, 90 Days of Post-Launch Support, and the confidence to use and update your new site!

FULL BRANDING SUITE

Outside of your expertise, your branding significantly impacts your business, marketing, and customer interactions. Colors have the power to influence emotions, fonts can convey tone, and the overall vibe of your brand can either attract new customers or push them away. It's like your signature, and it should set you apart in a crowd.

  • Brand & Website Discovery Call, Collaborative Moodboard, Font Options, Custom Color Palette, Personal Logo Presentation, 3 to 5 Initial Logo Options, Content Checklist and Sitemap, Squarespace Template Review, Custom Designed Squarespace Site, Third-Party Application integrations (if applicable), Website Training, and 5 Rounds of Revisions.

  • Primary Logo, Alternate Logos (if applicable), Web Favicon, Final Web & Print Files, Final Customized Website, Custom Graphics for Site (if applicable), Full Site SEO, 90 Days of Post-Launch Support, and 3 Social Media Graphics to promote your new look!

A LA CARTE SERVICES

Additional features can be added to your package, such as Business Cards, Apparel Design, Sticker Design, Stationary Templates, Newsletter Opt In, Mailchimp Newsletter design, Online Shop Development, reCAPTCHA Implementation, Custom Graphics for site, and Social Media Graphics.

Process

01

Discovery

We kick things off with a casual (but insightful) chat where I get into the nitty-gritty of your story, your passion and what makes your brand so uniquely yours.

02

Research

I channel my inner detective to scope out competitors, trends, and styles to make sure your business is standing out in all the right ways without looking like the outlier.

03

Concept

Moodboard time! I put together colors, fonts, and cool inspo to create a visual direction that encompasses everything about your brand. You’ll get to collaborate with me on this!

04

Development

Now the fun begins! I take the visual direction we crafted and dive into designing your assets, turning all those ideas into something that’ll take you from hobbyist to certified business owner.

05

FINALIZE

We refine, polish, and perfect with rounds of edits until everything reflects both your brand’s special sauce plus your own vision—then it’s time to launch and watch your brand work for you!

Proficiency

Adobe CC

Squarespace

Canva

Mailchimp

Figma

Experience

2014-Present
Freelance

brand Designer

have worked with clients of all sizes and establishment stages. I have repeatedly satisfied clients’ design needs pertaining to logo design, brand development, print and digital design.

2017-2020
Linda Colletta Art

Graphic Designer & Website Steward

Succeeded in creating various marketing material to promote Linda’s art, including monthly newsletters, Instagram images, and a printed look book to be sent to potential clients. I also assist with photo editing and retouching to further enhance the value of her work as well as website development.

2018-2019
SiriusDecisions

Presentation & Graphic Designer

I assisted the Visual Production team with various educational deliverables for clients including informational graphics, PowerPoint event presentations and video development and editing.

July-October 2019
NORD

Graphic Designer

I assisted the organization’s creative team with finalizing print pieces for general marketing as well as with the development of special event logos, apparel design, and other specialty products, all guided by previously set brand and company standards.

2020-2022
Handel Group

Social Media Designer

Currently working with the Social Media & Marketing team to recreate and redesign social media assets, company resumes and brochures, and educational Keynotes for professional presentations. I also work on video projects for social media.

2021-PresenT
BerlinRosen

Senior Graphic Designer

Currently working with Berlin Rosen on several fast-paced projects, my tasks revolving around creating and redesigning social media assets, informational videos and GIFs, updating earlier projects, and following client brand guidelines to create necessary assets.

  • Maria, Co-Owner of Savage Sweets

    I didn't know how to update our menu, price list, or Facebook page, and then Covid hit! Well, she just took it by the horns, and for me, I just answered a few questions from Amanda. She was awesome, ran with very little details, and recreated Savage Sweets. She did an awesome job with our price list, gave me so many choices for our rebranded logo, marketing, and was awesome to work with. Very vibrant and brilliant! She asked so many great, valuable questions I didn't think of for my business. We will use her again in the very near future. She's a reliable, outside-the-box, sweet cupcake to work with.

  • Luke L., Founder of Gangsta Greens

    Working with Amanda was a complete joy! Her level of professionalism combined with her obvious passion is what made the experience extraordinary. She was more than helpful, answered all of my questions with ease, and even answered the questions I didn’t know to ask. My website was completed about two weeks ago and I’m still blown away at how awesome it is!

  • Armani A., Founder of Mani’s Move

    I want to say thank you to Amanda for not only bringing my vision to life but making it better than I even expected. She is very professional, very understanding, and understands time sensitivity. I highly recommend her and her work.

FAQ’s

  • Since I'm a small business owner (like you I bet!), I know how important first impressions are and how crucial good design is in making it a positive one. I aim to be your creative partner in this process of crafting your brand and want you to finish with a strong, successful marketing suite. You have enough on your plate with your big ideas. You shouldn't have to be a design expert too.

  • I use Squarespace due to their excellent customization options, great support, and ease of use even for clients who aren’t very tech savvy. All new websites I create will be Squarespace sites and customized to fit your needs.

  • Yes! After the site is launched and ownership is handed over to you, I will schedule a virtual meeting to explain how to update your website. I always keep myself on as a contributor to the site in the event that future design help is needed and if you purchased one of my project packages, you will receive 30 or more days of free website support upon completion of your new site!

  • I do not offer printing but I can make files print ready to the specifications of a printer of your choosing. I also do not offer formal copywriting services.

  • I am always ready to help clients with whatever marketing assets they may need. If you have a special job that needs my design guidance, please feel free to let me know and we can work on scheduling and financing together!

  • I work with many clients on a recurring retainer basis and take on around 1 to 2 new projects each month. I will gladly let you know my availability before agreeing to any new project so feel free to reach out so we can plan out your project!

Can’t find your question?

Feel free to shoot me an email with your question, comments, or concerns!

Starting the new year off right and giving myself an encouraging pat on the back. @savagesweets1969 had some lovely things to say after I worked with them on their logo refresh and cupcake menu! It's always a joy to work with fellow creatives, even
Birds of a Feather is an infographic I created years ago to highlight some interesting avian fun facts in a more graphic style— even after all this time, I really like how the birds came out (they're all friend shaped!) 🐥 #graphicdesign #desi
Print's not dead! Despite what all the algorithms say, print work is alive and well and still integral to how we do business, share ideas, and put our best foot forward. Hey are some of my past print designs for various clients and for fun!
Every month or so, I create my own design brief and fake business to create materials for and this one was definitely one of my favorites from past years! Freida Mishra specializes in planning eclectic, personalized weddings from venue picking to c
Another logo from a fictitious brand! 🍜 The logo for Noodle Society, an eclectric ramen bar based in LA, is an exercise in a single color palette and font customization. Using simple shapes and one striking color, I created an iconic, playful logo t
Question for y'all 🔍 What do you think these companies do based on their logo? (One of these is a giveaway lol) I've worked on all these logos recently and wanted to show them some love! I'm working on new websites, brands, and a few fun personal