Lázaro’s Florería
Brand & Website Design | Personal Project
The language of flowers is actually a passion of mine; I find it interesting how every flower has its own cultural or historical symbolism that can be used to make beautiful bouquets that also send a message. This fictitious florist is based in Spain and specializes in large, eclectic blooms. Due to the bright arrangements they would offer, I pushed the branding standards that would be expected of everyday flower shops; the background is dark to put emphasis on the colors, with green and gold as our main colors. Green is an obvious choice for anything botanical but gold was chosen as its pair as a subtle nod to this particular florist’s ‘gold’ standard of work.
