Blue Fox Apothecary

Personal ProjectPackaging
Written By Amanda Fernandez

CLIENT Personal Project

SERVICES Logo • Packaging

 

Blue Fox Apothecary is a fictional skincare and lifestyle brand concept, focusing on eco-friendly packaging and vegan ingredients.

 

Solution

Unlike many logos I create, this one has no secondary illustrative icon to go with the wordmark. This logo is purely typographic and custom to the client. The concept for this brand was to use a more grayscale-inspired palette and clean, feminine typography to create a classic, and holistic visual identity.

Amanda Fernandez

SAY HELLO TO AMANDA FERNANDEZ, an idealistic graphic designer hailing from the vibrant streets of Bridgeport, CT. With a lifelong passion for fine art, a collection of vintage poster designs, and an obsession with cult classic movie typography, she brings a unique perspective to the world of design.

Amanda’s signature style is a blend of vivid color palettes, crisp and commanding typography, and bold graphics. But her craft goes well beyond simple aesthetics and branding; it’s a tool used to empower small businesses and bolster the missions and values of larger enterprises dedicated to making positive changes in their community.

Having collaborated with an array of clients including local artists, restauranteurs, charities, and universities, Amanda has elevated their stories and helped them stake a claim in their communities.

https://fernandezzza.com
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