LÁzaro’s florerÍa

BrandingPersonal ProjectWebsite
Written By Amanda Fernandez

CLIENT Personal Project

SERVICES Branding • Logo • Website

 

The language of flowers is actually a passion of mine; I find it interesting how every flower has its own cultural or historical symbolism that can be used to make beautiful bouquets that also send a message. This fictitious florist is based in Spain and specializes in large, eclectic blooms.

 

Challenge

  • TBA

Solution

Due to the bright arrangements they would offer, I pushed the branding standards that would be expected of everyday flower shops; the background is dark to put emphasis on the colors, with green and gold as our main colors. Green is an obvious choice for anything botanical but gold was chosen as its pair as a subtle nod to this particular florist’s ‘gold’ standard of work.

Amanda Fernandez

SAY HELLO TO AMANDA FERNANDEZ, an idealistic graphic designer hailing from the vibrant streets of Bridgeport, CT. With a lifelong passion for fine art, a collection of vintage poster designs, and an obsession with cult classic movie typography, she brings a unique perspective to the world of design.

Amanda’s signature style is a blend of vivid color palettes, crisp and commanding typography, and bold graphics. But her craft goes well beyond simple aesthetics and branding; it’s a tool used to empower small businesses and bolster the missions and values of larger enterprises dedicated to making positive changes in their community.

Having collaborated with an array of clients including local artists, restauranteurs, charities, and universities, Amanda has elevated their stories and helped them stake a claim in their communities.

https://fernandezzza.com
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