Zoya Caviar

Package DesigN | PERSONAL PROJECT

For the design of Zoya caviar, I shifted away from my signature style of large, bold graphic shapes and instead went with thin, sleek line art to emphasize the product's delicate and refined nature. Beluga caviar is black rather than the orange-gold of salmon caviar, but I felt that black and gold were overplayed in the high-end caviar industry. I wanted warmer tones that still felt luxurious and expensive and would look striking against black caviar so I chose a lovely coral tone with a golden beige. The logo’s icon is a crown of fish, a nod to both the product’s origin as well as high quality.