Amarilla

Personal Project
Written By Amanda Fernandez

CLIENT Personal Project

SERVICES Logo Design

 

Amarilla is a fictitious restaurant in Valencia, Spain specializing in contemporary Caribbean cuisine. It is meant to be a high-end option for Caribbean street food and casual dishes reinvented with European cooking techniques.

 

Challenge

  • Create a minimalist typographic logo that encompasses the vibrancy of Spanish cuisine.

  • Develop a luxury color scheme with all the warmth of Valencia


Solution

The concept behind the logomark was to be both personal, as any self-made chef’s table restaurant would be to the head chef, and modern and contemporary, which reflects the clientele that would visit Amarilla.

Amanda Fernandez

SAY HELLO TO AMANDA FERNANDEZ, an idealistic graphic designer hailing from the vibrant streets of Bridgeport, CT. With a lifelong passion for fine art, a collection of vintage poster designs, and an obsession with cult classic movie typography, she brings a unique perspective to the world of design.

Amanda’s signature style is a blend of vivid color palettes, crisp and commanding typography, and bold graphics. But her craft goes well beyond simple aesthetics and branding; it’s a tool used to empower small businesses and bolster the missions and values of larger enterprises dedicated to making positive changes in their community.

Having collaborated with an array of clients including local artists, restauranteurs, charities, and universities, Amanda has elevated their stories and helped them stake a claim in their communities.

https://fernandezzza.com
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