Yale Peabody Museum of natural history

BrandingPersonal ProjectWebsite
Written By Amanda Fernandez

CLIENT Personal Project

SERVICES Branding • Logo • Website

Yale’s Peabody Museum was a frequent destination for me as a child, from school field trips to Saturday afternoon visits with my parents. So it was unfortunate to see that while all these wonderful new renovations were (at the time) going on to revamp the museum, the website and overall branding for the museum still felt a little outdated to me.

 

Challenge

  • Take inspiration from the classic, outdated logo and modernize it for a new era without destroying its nostalgic look

  • Create a more visually impactful website mockup that is more inviting than the original

Solution

I used this project as an excuse to break out my calligraphy nibs. The new logo wordmark is hand-lettered, while the new shades of blue are more classic and subtle than the original cobalt. The website mockup uses larger photos to create more impact for visitors as well as more white space for text sections so the site is easier to read through and navigate.

Amanda Fernandez

SAY HELLO TO AMANDA FERNANDEZ, an idealistic graphic designer hailing from the vibrant streets of Bridgeport, CT. With a lifelong passion for fine art, a collection of vintage poster designs, and an obsession with cult classic movie typography, she brings a unique perspective to the world of design.

Amanda’s signature style is a blend of vivid color palettes, crisp and commanding typography, and bold graphics. But her craft goes well beyond simple aesthetics and branding; it’s a tool used to empower small businesses and bolster the missions and values of larger enterprises dedicated to making positive changes in their community.

Having collaborated with an array of clients including local artists, restauranteurs, charities, and universities, Amanda has elevated their stories and helped them stake a claim in their communities.

https://fernandezzza.com
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