The Prescott Hotel

BrandingPersonal Project
Written By Amanda Fernandez

CLIENT Personal Project

SERVICES Branding • Logo

 

The Prescott Hotel is a fictitious hotel with old New England charm and some recently updated contemporary touches.

 

Challenge

  • Craft a brand look that married two concepts; stately, iconic New England vibes and a sleek, contemporary design

Solution

Using this specific vibe, I crafted a logo worthy of a hotel that has withstood much of America’s history and is trying to start a new era within its walls. I was inspired by classic family crests and coat-of-arms, utilizing the specific concept of a shield and a boar as the main figures of the Prescott logo. Keeping with the New England theme, navy and cool grays make up much of the color palette with a touch of yellow.

Original Moodboard Concept

Amanda Fernandez

SAY HELLO TO AMANDA FERNANDEZ, an idealistic graphic designer hailing from the vibrant streets of Bridgeport, CT. With a lifelong passion for fine art, a collection of vintage poster designs, and an obsession with cult classic movie typography, she brings a unique perspective to the world of design.

Amanda’s signature style is a blend of vivid color palettes, crisp and commanding typography, and bold graphics. But her craft goes well beyond simple aesthetics and branding; it’s a tool used to empower small businesses and bolster the missions and values of larger enterprises dedicated to making positive changes in their community.

Having collaborated with an array of clients including local artists, restauranteurs, charities, and universities, Amanda has elevated their stories and helped them stake a claim in their communities.

https://fernandezzza.com
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