Blue Fox Apothecary

LOGO & Packaging Design | Personal Project

Blue Fox Apothecary is a fictional skincare and lifestyle brand concept, focusing on eco-friendly packaging and vegan ingredients. Unlike many logos I create, this one has no secondary illustrative icon to go with the wordmark. This logo is purely typographic and custom to the client. The concept for this brand was to use a more grayscale-inspired palette and clean, feminine typography to create a classic,\ and holistic visual identity.