Savage Sweets

Logo & MENU design

Savage Sweets is a Florida-based, family-owned, and made-from-scratch dessert shop that specializes in custom cakes and cupcakes. Their Red Velvet recipe is their signature flavor, so we kept the idea of a classic red as our inspiration as well as keeping aspects such as the typeface very traditional as a nod to old-fashioned cookbooks, where they got their start in baking. I created a badge logo for them, the circular formation making it perfectly sized for social media where they do most of their business transactions. I also took the liberty of revamping their menu with the new look!