SDG Consulting

BRAND DESIGN

SDG Consulting focuses on helping organizations, universities, and community programs navigate internal and external situations revolving around bias, politics, and identity through management, training, and media relations. SDG Consulting wanted to be professional and subtle but not overly corporate and boring. They work to support their clients not promote themselves. To solve this, a more low-key but versatile color palette was used and a purely typographic logo was created using rounded lines for optimal openness while still looking sleek and experienced. The website uses color generously but it’s never in your face thanks to the subtle color scheme.