LZ Dotz

Brand Identity

LZ Dotz is run by artist and life coach Lauren Zander, her unique dotting process quickly gained attention and thus she needed an artistic brand to go with her unique art. The logo is reminiscent of the Ishihara Color Test which the style of her work resembles. Alternative logos were created for different media outlets as well as print materials. I also helped with the development of the LZ Dotz Instagram (@lzdotz) and have just finished creating her business cards (the card shown is just one of the eight different fronts of her card, all showcasing her work).