The Prescott Hotel

LOGO | Personal Project

The Prescott Hotel is a fictitious hotel with old New England charm and some recently updated contemporary touches. Using this specific vibe, I crafted a logo worthy of a hotel that has withstood much of America’s history and is trying to start a new era within its walls. I was inspired by classic family crests and coat-of-arms, utilizing the specific concept of a shield and a boar as the main figures of the Prescott logo. Keeping with the New England theme, navy and cool grays make up much of the color palette with a touch of yellow.